CAR&VINTAGE x COUNTRYSIDEWAY
The studio developed the communication concepts and liveries for Car&Vintage x Countrysideways Dakar collaboration. In addition to the color scheme of the cars - and their handmade realization - we took care of the creative direction of the official release video.
CountrysideWays’ Porsche 911 (964) desert car has been hand-painted with a 90’s-inspired street art-styled livery. This was not the official color scheme for the Saudi Arabian event, but just a temporary bodywork made for this #RoadToDakar announcement.
24 hours prior to departure, the 911’s body — not the Porsche used for the Tunisia Desert Challenge — still was a white canvas. No time for printing wrappings, no time for spaying at the usual body shop. The complex livery had to be completely hand-painted with few small brushes and the chosen colors. The result is a striking and never-seen-before rally raid Porsche 911 Carrera 4 art car. The new livery plays and interacts with main sponsors, developing crazy patterns that revolve around brands’ respective fields and 80s graphics.