DALLARA EXP
Dallara started ff with the Stradale – a racing car with a license plate – to create Dallara EXP.
EXP as in EXPerience, EXPeriment, EXPonential, EXPertise: Dallara EXP is the sports car built for true connoisseurs, with the ambition of representing the core values of this historic company. The EXP forfeits the license plate and all limitations dictated by type approval to turn into the ideal synthesis of decades of experience, performance and passion for racing.
Unlike hyper cars, Dallara EXP is not a car to keep locked up in the garage like a trophy. It can't wait to be relished, tested, experienced as a top performing sports tool, like the best skis for extreme downhill runs or the fastest of racing bikes. Our team set the 360° communication strategy of Dallara EXP project: from digital assets to designing the logo and visual identity for the Stradale EXP, to the liveries and racing suit, and directing the video and photoshoot. The fundamental aspects embrace the concept of the Dallara Stradale EXP as being more than just a product, and rather, a matchless, track-meets-street driving experience characterized by its unique aerocar approach.
