Primarchittettura observes design, undressing it from its soft accentuations. discovering unexpected aesthetic values, on the borderline of its artistic status, in which it proudly never gives up, reassuring its natural industrial reproducibility. From Walter de Silva’s idea we conceptualised, realised and organised for the “Feeding new ideas for the city”
initiative in occasion of the 60th anniversary of the “Interni” magazine during the 2014 “Fuori Salone” in Milan for Audi Italia with the collaboration of Arc. Michele Caffarelli (Yet Matilde). Idealisation, conceptualisation and realisation of the light design with LED system and Video Mapping of generative graphics.