Mottarone
Nestled between Lake Maggiore and Lake Orta, Mottarone is a historic vacation destination for Milanese families, known for its breathtaking views of the five surrounding lakes. This picturesque mountain offers a unique year-round experience, serving as a prime location for skiing training in the winter and a vibrant hub for hiking, biking, and outdoor adventures during the warmer months. Its rich natural beauty and diverse landscapes make it an ideal retreat for those seeking both relaxation and active recreation. Our rebranding project for Mottarone aimed to elevate the visibility of its diverse sporting offerings.
We crafted a cohesive visual identity, utilizing seasonal color schemes to distinguish between experiences: a refreshing blue for the Ski Park, vibrant red for the Trail and Bike Park, and a lively green for the Adventure Park. Additionally, we developed a dedicated signage system to enhance navigation across the mountain, ensuring visitors can easily explore and fully appreciate the breathtaking landscapes while engaging in their favorite activities. This approach creates a dynamic brand identity that reflects the vibrant spirit of Mottarone, filled with opportunities for the whole family to enjoy a variety of exciting activities amidst the stunning natural backdrop.
